Restaurants that serve phở often lean into names with numbers: Pho 54, Pho 68, Pho 75, Pho 79. Some choose their numbers out of convenience, displaying the digits of an address or nearby road. Others draw inspiration from a personal connection, a historically meaningful year, or superstitions about luck. This risograph-printed book documents these restaurants numbered 1 through 100. Images sourced from Google Maps Street View.
- Edition of 100
- Four color risograph print, self-published at the SVA RisoLAB
- Softcover with foil stamp, perfect bound, 108 pages, 5" x 7"
Alex Cheung is a graphic designer based in Brooklyn, NY. He focuses on self-published risograph printed books, zines, and prints. His projects focus on cataloguing visual ephemera from everyday life.
